Overview
The Coca-Cola Digital Dine is a strategic initiative by The Coca-Cola Company that helps restaurants upgrade their digital ordering, loyalty programs, and omnichannel customer experiences.
The Process
I was tasked with animating and creating transitions based on the designs in the storyboard. The graphic design assets of the brand identity heavily rely on fluid, organic geometry—specifically the "bubble" and the "curve"—as the identity centers on these two core iconic visual elements.
Editing Process
Each frame has a unique animation and motion of the design element and transition to keep the viewer engaged.
The Tool
To deliver the quick 1-2 week turnaround for the first cut, I used Mister Horse Animation Composer to streamline the animation process. This plugin allowed me to drag and drop a variety of animation effects onto a graphic asset, reducing the time needed to create new keyframes.
Creating with AI
I used ElevenLabs voiceover generation to turn the script into a commercial-style voiceover.