The “For Tomorrow” brand and “SIXR” circular apparel platform was launched as an innovation project between George Brown College and Gagan Singh to build sustainable fashion solutions for the apparel industry. The result was an digital platform that utilizes financial incentives to encourage recycling of apparel (SIXR). The first garment in this system was the “For Tomorrow” Hoodie. Designed with 8 sustainability principles in mind.
Videographer: Michael Nguyen
Assistant Editor: Michael Nguyen
For Tomorrow was born from smart, sustainable, strategic thinking. However, for the brand to thrive in a market and have impact on people and planet we must balance the concept with an intelligent approach to business. The research required to steer our business model should be organized through 4 lenses.
The Brand
Our Customer
Our Capability
The Category
126 backers pledged CA$ 23,252 to help bring this project to life.
